Kupu 3.0

Team Project

CLIENT

Spark

MY ROLE

  • Created custom typography

  • Updated and implemented new branding

  • Logo design and animation

  • OOH advertising

BRIEF

Reimagine the Kupu experience to drive greater engagement and regular usage among individuals looking to weave te reo Māori into their daily lives.

SOLUTION

In phase one, we launch the Kupu Keyboard, making it easier to use te reo in everyday conversations. In phase two, we release Kupu 3.0, introducing Tipu: a gamified feature where users earn points by using their “phrase of the day” in conversations. These points contribute to growing their personal pua (flower). In phase three, we launch the team's feature, fostering friendly competition and connection between learners.

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