Kupu 3.0

BRIEF

Reimagine the Kupu experience to drive greater engagement and regular usage among individuals looking to weave te reo Māori into their daily lives.

SOLUTION

Our solution was the integration of Tipu, a learning challenge feature that utilises gamification techniques to empower users to “whakatipu i tō reo” (grow your language).

Within Tipu, users can set personalised te reo challenges using a Māori word, phrase, or sentence, which they can integrate into everyday conversations. Powered by our keyboard, which highlights the Māori alphabet and has an added row of Māori vowels, making kōreor easier. With each challenge detected, users earn points and grow their very own Pua, a growing symbol of their te reo learning journey. The addition of Tipu Teams fosters friendly competition and connection between learners.