#shinealight
Team Project
MY ROLE
Campaign strategy, branding, OOH advertising, social media and walkthrough video.
AWARDS
World Brand Design Society Winner 2025
Good Design Australia Winner in ‘Next Gen’ 2025
BRIEF
Our brief was to design a campaign raising awareness of modern slavery in Aotearoa and inspire action against it.
SOLUTION
#SHINEALIGHT exposes the hidden exploitation of vulnerable migrants through victims stories and shocking statistics. The visual identity uses light and dark to contrast the promises migrants are sold with the reality they face.
Targeting successful migrants, the messaging aims to build a community of allies that recognises exploitation, stands with victims, and demands accountability.
As modern slavery specialist Gary Shaw, who we spoke to, asks: “If our trade, prosperity and growth is built on the backs of people in slavery, what kind of ‘success’ are we celebrating in New Zealand?”
#shinealight
Team Project
MY ROLE
Campaign strategy, branding, OOH advertising, social media and walkthrough video.
AWARDS
World Brand Design Society Winner 2025
Good Design Australia Winner in ‘Next Gen’ 2025
Silver in ‘Student Social Good’ Best Awards 2025.
Silver in ‘Student Animation’ Best Awards 2025.
BRIEF
Our brief was to design a campaign raising awareness of modern slavery in Aotearoa and inspire action against it.
SOLUTION
#SHINEALIGHT exposes the hidden exploitation of vulnerable migrants through victims stories and shocking statistics. The visual identity uses light and dark to contrast the promises migrants are sold with the reality they face.
Targeting successful migrants, the messaging aims to build a community of allies that recognises exploitation, stands with victims, and demands accountability.
As modern slavery specialist Gary Shaw, who we spoke to, asks: “If our trade, prosperity and growth is built on the backs of people in slavery, what kind of ‘success’ are we celebrating in New Zealand?”
CREDITS
I worked with the talented Eilish Neal, Jayme Ducommun, Jules Castillon, and Mehmet Gultekin on this project.
CREDITS
I worked with the talented Eilish Neal, Jayme Ducommun, Jules Castillon, and Mehmet Gultekin on this project.