BRIEF

To educate kiwi’s on New Zealand's export of plastic waste and provide an actionable solution.

SOLUTION

Tomorrow Tag is an explainer video that clearly outlines the overlooked issue of New Zealand’s plastic waste exports, using surprising statistics and simple visual analogies to break it down. An eco-label is introduced as a practical solution, empowering audiences to take action at the source of the issue.

This project was my first experience with 2D animation.